1. Introduction

Welcome to NAMA Global LLC (“NAMA Global”, “we”, “us”, or “our”).
We operate as both an AdTech platform and a publisher, offering digital advertising, analytics, and app publishing services under the developer name Playspire Games.

We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our websites, apps, games, and advertising services (collectively referred to as the “Services”).

By accessing or using our Services, you agree to the terms of this Privacy Policy.


2. Scope

This policy applies to:

  • Users and visitors of our websites and apps.
  • Partners, advertisers, demand- and supply-side platforms (DSPs, SSPs).
  • Publishers and developers using our ad services.

It covers data collected through our owned apps, ad SDKs, pixels, and other technologies used to serve and measure advertisements.


3. Information We Collect

We collect information to operate effectively and provide better ad experiences. The data we collect includes:

A. Information You Provide

  • Name, company name, email, phone number (when you contact us or register).
  • Business details (for ad serving, partnerships, or billing).

B. Automatically Collected Data

  • Device Information: Model, operating system, browser type, screen resolution.
  • Advertising Identifiers: Google Advertising ID (GAID), Apple IDFA, or equivalent.
  • Log & Usage Data: IP address, time zone, app version, referral source, pages or screens viewed, ad interactions.
  • Location Data: Approximate geolocation inferred from IP (we do not collect precise GPS data without consent).
  • Ad Interaction Data: Impressions, clicks, engagement, and conversions for ad measurement and fraud detection.

C. Cookies & Similar Technologies

We use cookies, SDKs, and pixels to:

  • Provide analytics and reporting.
  • Deliver and personalize ads.
  • Detect and prevent fraudulent activity.

You can manage cookies through your browser settings or limit ad tracking in your device privacy settings.


4. How We Use the Information

We use collected data for legitimate business purposes, including to:

  1. Deliver, optimize, and measure ads.
  2. Analyze performance and improve our Services.
  3. Prevent invalid traffic and ensure brand safety.
  4. Provide reporting and analytics to publishers and advertisers.
  5. Comply with legal, contractual, and regulatory requirements.
  6. Communicate with users and partners.

We do not use collected data to personally identify individuals unless consent is given or legally required.


5. Legal Basis for Processing (GDPR Compliance)

If you are located in the European Economic Area (EEA) or UK, we process your personal data under the following lawful bases:

  • Consent: When you agree to data collection through consent banners or app permissions.
  • Legitimate Interests: For ad delivery, fraud prevention, and analytics.
  • Legal Obligation: Where processing is required by law.

You can withdraw consent at any time through the device or privacy settings.


6. Information Sharing

We may share data with:

  • Ad Partners & Exchanges: To deliver and measure ads.
  • Service Providers: For hosting, analytics, and fraud prevention (bound by confidentiality agreements).
  • Regulatory Authorities: When required to comply with legal obligations.

We do not sell personal data for monetary value.


7. International Data Transfers

Data may be transferred and processed in other countries where our partners or service providers operate.
We ensure all transfers are compliant with applicable privacy laws through standard contractual clauses or equivalent safeguards.


8. Data Retention

We retain data only as long as necessary to fulfill the purposes outlined in this policy.
Typically:

  • Ad logs and analytics: up to 12 months.
  • Partner account and billing records: as required by law or contract.

After this period, data is securely anonymized or deleted.


9. Data Security

We implement industry-standard security measures to protect your data from unauthorized access, alteration, or disclosure.
This includes encryption, access controls, and continuous monitoring.
While we strive to maintain strong protection, no online system is entirely immune to risks.


10. Your Rights

Depending on your jurisdiction, you may have the following rights:

  • Access: Request a copy of your data.
  • Rectification: Correct inaccurate data.
  • Erasure: Request deletion (“Right to be Forgotten”).
  • Restriction: Limit data processing in certain circumstances.
  • Portability: Receive your data in a structured format.
  • Opt-Out: From personalized ads or sale of personal data (under CCPA).

To exercise your rights, email us at operations@namaglobal.net.
We will respond within the timeframe required by law.


11. Children’s Privacy (COPPA Compliance)

Our Services are not intended for children under 13 years of age, or under 16 where applicable by local law.
We do not knowingly collect personal data from minors.
If we learn that a child has provided data, we will delete it immediately.


12. CCPA (California Consumer Privacy Act)

If you are a California resident, you have the right to:

  • Know what personal data we collect and how it’s used.
  • Request deletion of your personal data.
  • Opt out of sale or sharing of personal data.

To submit a CCPA request, contact operations@namaglobal.net.
We do not discriminate against users who exercise their rights.


13. IAB TCF 2.2 Compliance

We participate in the IAB Transparency and Consent Framework (TCF 2.2) and honor user consent signals for:

  • Ad personalization.
  • Frequency capping.
  • Measurement and analytics.

Partners are required to comply with equivalent privacy standards.


14. Links to Third Parties

Our websites and apps may contain links to third-party sites or services.
We are not responsible for their privacy practices or content.
Please review their respective privacy policies before engaging with them.


15. Changes to This Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.
The updated version will be posted on this page with the revised effective date.
Continued use of our Services constitutes your acceptance of any changes.


16. Contact Us

If you have questions, concerns, or privacy requests, please contact us at:

📧 operations@namaglobal.net
🏢 NAMA Global LLC
Shams Business Center, Media City Free Zone, Al Messaned, UAE